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History: Over 80 Years ELO

More than 80 years ago Karl Grünewald has established a company to sell cookware at Spabrücken, located in the beautiful countryside between Frankfurt and Cologne. With his special truck he drove to the small villages around Spabrücken and sold high quality cookware to the people living in this region. Since then the aim of ELO is to supply high quality items to their customers.

Until today it has not changed: ELO sells high quality products in functional and elegant design. ELO products stand for cooking with pleasure and success.

ELO has become one of the leading firms in selling household articles due to its tradition combining quality and innovation. ELO’s offices in Europe, Asia and Far East form an ideal network for selling high quality cookware made of stainless steel, enamel or aluminium and produced in different countries.

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1934

Karl Grünewald created the company as a market dealer for pots and pans. The goods were sold on small regional markets.


1959

The son, Karl Grünewald junior, developed the company and supplied beside the private customers also local resident dealers, as well as smaller business in the environment with its goods.


1964

The circle oft he customers became larger continuously. Beside the independent retailers also smaller and larger branch companies were supplied. The new mess kits for electric cookers developed to the best seller. At the same time the label name ELO was developed, which from the word electrical (ELektrO) was derived.


1968

The company ELO developed to an estimated, national supplier for enamelled mess kit.


1971

ELO was registered as a trademark.


1981

Marketing of the product range in the neighbouring countries.


1987

ELO shows out for the first time to the international consumer goods fair "Ambiente" in Frankfurt/Main. National and international customers could be won for the company and the products.


1997

Fondation of the independent marketing company in Honk Kong.


2002

Opening of the sales rooms in Hongkong and at the sime time start of sales to Far East.


2003

First Design honor FORM 2003 for the double-wall stainless steel dishes ELO Hot'N'Cool. patent grant for the cover "Stand by".


2004

Opening oft he purchase and quality assurance office in Shanghai. Honor FORM 2004 for the product "Fantasia". Patent grant of the new "fat way pan" (international patent). Extension logistics location Spabrücken. Inauguration of the storehouse high shelfs with 7,000 parking bays.


2008

Extension of the show room and the office building at the logistics location Spabrücken. Upgrading of the sales rooms in Hongkong.


2009

75th anniversary of ELO 


2010

Member of BSCI
(Business Social Copliance Initiative)


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2011

ELO got the award "product of the year" for ELO Bubble



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2012

ELO was "The Most Innovative Brand of the Year” 2012.



2013

ELO nominated for German Design Award.

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Contact

ELO-Stahlwaren
Dalberger Straße 20
55595 Spabrücken, Germany

Telephone +49 6706 914-0
Fax +49 6706 914-222

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